HELLO

I'm Fion, a Product Designer based in New York

I design digital products that turn complicated tasks into simple, intuitive experiences. Over the years, I’ve worked on booking platforms, subscription services, and design systems. I help teams use research and data to create clear, meaningful designs. I care about craft, usability, and the story behind every interaction. My approach blends strategy and empathy to build products that not only look good but also work well for the people who use them.
fire pit gif

My Work

I enjoy turning complex problems into simple, beautiful, and intuitive designs that make technology feel effortless.

UXUI DESIGN

Hotel Search To Book

I collaborate with a senior UX designer on an Agile team of 3 developers, a product owner, a scrum master, and a quality engineer. My main role involved collaborating with the team to develop and refine the design through iterative processes. We ensured that the designs were implemented accurately, and we conducted usability testing sessions to identify and address any user experience issues before launch.

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PRODUCT DESIGN

Responsive Online Ordering Platform POS

During my time at Abacus, I played a central role in shaping the user experience (UX) and optimizing the user interface (UI) for an online ordering platform. In this UX designer position, I worked closely with developers, the product director, and stakeholders to enhance critical components of the platform's application side, turning complex challenges into seamless and user-friendly solutions.

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UI DESIGN

Behind the scenes - the design system, style guides, and specs

While collaborating with Abacus on the development of the online ordering platform, I documented its visual style, creating a central reference for our team. This design system ensures a cohesive look and feel across the project, guiding our design philosophy with core principles, elements, and guidelines.

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UX DESIGN

New York Botanical Garden - an information architecture case study

We were analyzing every facet of the NYBG organization and its website. The main purpose of this project is to redesign NYBG's site structure and to improve the overall navigation system

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UXUI DESIGN

Content Management Software

The case study unveils the UX/UI design process for the Metaiss that combines the functionality of project collaboration and display real-time performance data

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MOBILE DESIGN

"The Scene" mobile app: A concept app case study

The primary goal of this project is to demonstrate the effectiveness of product placement in entertainment by creating a seamless shopping experience that melds the two together under one platform

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BRANDING

Branding design

It evokes a casual, approachable and playful feeling through its use of form, color, and compositions. The logo is made of two elements - Baloo Typography and an icon

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DESIGN EXPERTISE

What I Can Offer

I bring strategy, research, and visual craft to every project. My work spans the full product lifecycle—from uncovering user needs to refining design systems that scale. I enjoy solving complex problems, aligning teams, and creating experiences that feel effortless for users and deliver results for the business.

01
Product Design
Led product redesigns that simplified user flows, streamlined checkout experiences, and improved conversion and engagement across digital platforms.
02
User Experience
Planned and conducted discovery research using interviews, user flows, and usability tests to uncover pain points, validate concepts, and guide product direction.
03
UI Design
Designed intuitive, engaging interfaces that improved task completion and satisfaction. Focused on clarity, accessibility, and seamless cross-platform interaction.
04
Strategy
Partnered with PMs and engineers to align user goals with business objectives and deliver scalable, cross-brand digital experiences.
MY DESIGN JOURNEY

What's My Story?

I've been designing for a decade!

I'm a product designer who is determined to advance my career in the digital realm. Ever since I was born and raised in Taiwan, my family has greatly influenced my thirst for knowledge in fashion and design. Back then, I thought this would be my career path for life, yet my experiences would prove otherwise. Nonetheless, I took that knowledge/experience from my past and was able to transition that aesthetic eye towards the digital world. I knew this transition wouldn’t be enough on its own, so I improved my knowledge and abilities further by learning the ins/outs of UX through the study of user research. I learned that the user experience is more than just building a pretty interface; it's also about improving a person's experience with a product or service, which gave me immense perspective.

I also came to the realization that my designs/talents could benefit people from all walks of life in making their own lives less burdensome through my intuitive heuristic designs. This is what fuels my fire and gives me the drive every day to make the world a better place. Aside from design, I’ve always loved the great outdoors. Exploring nature and the wilderness through camping has helped me to develop endurance, critical problem-solving skills, and a deep appreciation for the natural world. It’s been a great influence that I draw upon in my designs and daily life.

I'm always down to collaborate when I have the time. Reach out and let's chat!

"It is the marriage of the soul with nature that makes the intellect fruitful, and gives birth to imagination."

- Henry David Thoreau

“We don’t make mistakes. We just have happy accidents.”
‍
~Bob Ross

COLLABORATION STARTS HERE

Let's Work Together!

I currently live in New York, and I'm available for remote or on site work. If you're interested in my design, please feel free to contact me.
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