During my time at Abacus Business Computer, I worked as a product designer with a diverse range of responsibilities encompassing both UX and UI design, with a particular focus on the platform's application interface. I closely collaborated with the product owner, developers, and scrum master throughout the project lifecycle to ensure that design and development were aligned. My tasks included in-depth research, the development of implementation strategies, the generation of creative concepts, articulating the product's value proposition, and crafting emotionally resonant content for our target audience. Ultimately, my aim was to deliver a consistent and compelling user experience.
During my time at Abacus Business Computer, I worked as a product designer with a diverse range of responsibilities encompassing both UX and UI design, with a particular focus on the platform's application interface. I closely collaborated with the product owner, developers, and scrum master throughout the project lifecycle to ensure that design and development were aligned. My tasks included in-depth research, the development of implementation strategies, the generation of creative concepts, articulating the product's value proposition, and crafting emotionally resonant content for our target audience. Ultimately, my aim was to deliver a consistent and compelling user experience.
Design framework for online ordering POS system
The pandemic has posed significant challenges to the service industry, prompting the need for swift adaptation and innovation. In response, this study developed an online ordering platform to enable restaurants to maintain service capabilities while prioritizing safety. By implementing a direct ordering system on the restaurant's website, the project aimed to reduce reliance on third-party delivery apps and increase profitability.The overarching goal was to revolutionize the food ordering experience, allowing customers to enjoy delicious meals from the comfort of their homes. Additionally, the project sought to support restaurants in retaining customers, achieving economic stability, and adapting to the new normal brought about by the pandemic.
Our challenge was to find solutions that could help restaurants increase their revenue while navigating these unprecedented circumstances.
I conducted a detailed competitive analysis by creating a comprehensive list of essential features and evaluating products in the same category to understand the market landscape better. My main aim was to grasp their key offerings and identify areas with potential for innovation.
Learning: Through hands-on research and meticulous evaluation of multiple competitor products, I uncovered valuable insights, facilitating informed decision-making and revealing strategic opportunities for advancement and differentiation in the market. These insights highlighted the untapped potential for innovation and differentiation amidst competitors offering similar core features. By identifying common trends and areas of deficiency among competitors, we can capitalize on strategic opportunities to address unmet customer needs and introduce novel features, positioning our product for differentiation and leadership in the market.
User interface and experience: Current POS systems feature complex dashboards with too many options visible at once, making navigation difficult for new users. This highlights an opportunity to design a more intuitive and streamlined interface.
Order management capabilities: competitors provide basic order tracking for customers. Implementing real-time order tracking and modification options could enhance user satisfaction.
Payment processing options: Some competitors support a few payment methods, like credit cards or cash. Incorporating a wider range of payment options, including digital wallets and contactless payment, could cater ato a broader customer base.
The service blueprint for a direct online ordering system highlights that integrating seamlessly with the point of sale system enhances convenience and satisfaction. By mapping out the user's and restaurant touchpoint, it becomes clear that key components such as efficient order fulfillment, accurate tracking, and timely delivery are crucial for a positive experience. Identifying and addressing potential bottlenecks in the workflow can streamline operations and improve overall service efficiency, ensuring a smoother and more satisfying customer journey.
After analyzing the customer journey, I have discovered ways to enhance customer engagement and increase sales. One effective strategy is to implement direct online ordering systems. This approach benefits both businesses and customers by reducing contact risk between customers and staff.
In the post-COVID customer journey for online ordering, users increasingly rely on online research and targeted promotions to discover restaurants, valuing detailed menu information and safety assurances. The ordering process should offer an intuitive interface with real-time availability, diverse payment options, and contactless delivery or pickup choices to meet evolving expectations. Confirmation and tracking updates are essential for enhancing the post-order experience, while accuracy and quality remain crucial post-delivery. Implementing loyalty programs and personalized offers can drive repeat business, and effective follow-up communication, including thank you messages and targeted promotions, fosters ongoing customer engagement and satisfaction.
After completing the mid-fidelity wireframes, the next step is to develop high-fidelity prototypes for the online ordering platform with POS integration. High-fidelity prototypes are detailed and polished representations of the final product, incorporating visual design elements such as colors, typography, and interactive components. They serve as a critical communication tool to convey design decisions and user interactions clearly to stakeholders and the development team.
